Short-form video content accounts for over 80% of all internet traffic in 2026, and brands that use video see 49% faster revenue growth than those that do not. But producing video remains the most time-consuming content format. Etna turns text into polished video content using AI, eliminating the need for cameras, actors, and editing software.
The Problem: Video Production Is Expensive and Slow
Every marketing team, content creator, and business knows that video outperforms all other content formats for engagement, conversion, and retention. But traditional video production requires scripting, filming, editing, colour grading, and sound design. Even a simple 60-second promotional video can take days and cost thousands of yuan.
Stock footage platforms and basic slideshow tools offer workarounds, but the results look generic and fail to capture a brand's unique message. The gap between "we know we need video" and "we can actually produce video at scale" remains enormous for most organisations.
The Solution: What Is Etna?
Etna is an AI-powered text-to-video platform developed by Seven Volcano Technology. It converts written scripts, descriptions, or even bullet points into fully produced video content with AI-generated visuals, animations, voiceover, and music. Users provide the text, choose a style, and the AI handles everything from visual composition to final rendering.
Visit Etna to create your first AI video, or check the Etna details & alternatives page for community feedback and comparisons.
Key Features
| Feature | Details |
|---|---|
| Text-to-Video | Convert written scripts or descriptions into full video content with AI-generated visuals |
| AI Visual Generation | Creates original visual scenes from text descriptions rather than relying solely on stock footage |
| AI Voiceover | Multiple voice options with natural intonation, pacing, and emotional expression |
| Music and Sound | AI-selected or generated background music that matches the video mood |
| Style Templates | Pre-built visual styles including corporate, casual, educational, and cinematic |
| Custom Branding | Add logos, brand colours, and custom intros/outros to maintain brand consistency |
| Multi-Format Export | Export in landscape, portrait, and square formats for different platforms |
| Subtitle Generation | Automatic subtitle creation and embedding with customisable styling |
Getting Started
Step 1: Write or Paste Your Script
Visit Etna and create an account. Enter your video script, article text, or even just a topic outline. The AI can work with detailed scripts or generate visuals from high-level descriptions.
Step 2: Choose Your Style
Select a visual style that matches your content: corporate presentation, social media short, educational explainer, product showcase, or cinematic storytelling. Each style adjusts the AI's visual generation, pacing, and transitions.
Step 3: Customise and Preview
Review the AI-generated video draft. Adjust individual scenes, swap visuals, change the voiceover, modify pacing, and add your brand elements. The editing interface lets you fine-tune without starting over.
Step 4: Export and Publish
Render the final video in your chosen format and resolution. Export in landscape (16:9 for YouTube), portrait (9:16 for Douyin/TikTok), or square (1:1 for feeds). Download and publish directly to your platforms.
Real-World Use Cases
Marketing and Advertising
Marketing teams convert blog posts, product descriptions, and campaign briefs into video ads for Douyin, Bilibili, and other platforms. What used to require a production team now takes one marketer and 30 minutes.
Educational Content
Educators and training departments transform lesson notes and course materials into engaging video lectures. The AI handles visual illustration of concepts, making abstract topics more accessible to learners.
News and Media Summaries
Media companies and content aggregators convert written news articles into video summaries for social media distribution. The AI generates relevant visuals and voiceover, enabling rapid video production at editorial pace.
E-Commerce Product Videos
Online sellers create product showcase videos from product descriptions and feature lists. The AI generates product highlight videos suitable for listing pages and social media promotion without any filming required.
Pricing
| Plan | Price | What You Get |
|---|---|---|
| Free | $0 | Limited video minutes per month, standard resolution, watermarked output |
| Basic | ~$10-20/month | Increased video quota, HD resolution, no watermarks |
| Pro | ~$30-50/month | Generous video quota, 1080p/4K export, all styles, custom branding, priority rendering |
| Enterprise | Custom pricing | Unlimited video generation, API access, dedicated support, team collaboration |
Pros and Cons
Pros
- Dramatically reduces video production time and cost
- No filming, actors, or expensive equipment required
- AI-generated visuals are more unique than stock footage compilations
- Multiple export formats for different platforms in one workflow
- Voiceover and subtitle generation are included, not add-on costs
Cons
- AI-generated visuals, while improving rapidly, may not match the quality of professional filming
- Limited creative control compared to manual video editing with tools like Premiere Pro
- Platform is primarily targeted at the Chinese market with Chinese-language focus
- Complex narratives or highly specific visual requirements may challenge the AI
How Etna Compares
Against Synthesia, Etna focuses more on AI-generated visual scenes while Synthesia specialises in AI avatars presenting scripts. Etna is better for dynamic visual storytelling, while Synthesia excels for corporate talking-head videos. Compared to Pictory, Etna offers more sophisticated AI visual generation, whereas Pictory is better at converting long-form text into video using stock footage and is more established in the English-language market.
Ready to Get Started?
Stop letting video production bottlenecks hold back your content strategy. Try Etna free today and turn your text into professional video in minutes. Or explore Etna details, alternatives & reviews to compare with other AI video generators.
FAQs
Can I use Etna for commercial content?
Yes. Paid plans include commercial usage rights for the generated videos. Check the specific terms of your plan for any restrictions on high-volume or redistribution use cases.
How long can the generated videos be?
Video length limits vary by plan. Free accounts typically support short videos (1-2 minutes), while Pro and Enterprise plans allow longer-form content. Most AI-generated videos work best at 30 seconds to 5 minutes.
Can I edit the video after generation?
Yes. The platform includes an editing interface where you can swap scenes, adjust timing, change voiceover, and modify text overlays. You can also export the video and edit further in external tools if needed.
Does it support English voiceover?
The platform supports multiple languages for voiceover, including Chinese and English. The voice quality and natural intonation are best for Chinese, with English voiceover improving with each update.
Related Articles
Last updated: February 2026
